Building Your Writer’s Brand

Indie authors are jack-of-all-trades. Not only are they writers, but also promoters and marketers of their finished product. This for most writers is difficult and for some an afterthought. Before you finish your book, you should have a well-defined marketing plan established and the first step is to create a mission statement.

In simple terms, a mission statement is short, concise sentence or paragraph describing your business and purpose (who you are, what you do, and your purpose or goals). This single statement is your marketing message, disseminating your brand, and the writer’s guide to reaching his/her ultimate goals.

Most people believe a mission statement is for major corporations or nonprofit organizations but for anyone building a brand whether you’re a painter, architect or writer, a mission statement is a crucial piece to crafting your image. For indie or traditionally published authors, a mission statement conveys your passion, your expertise, and your vision to the world. In essence, it’s a vital part of your marketing plan and focuses and motivates writers to achieve their goals.

Now that you understand the mission statement is a core element of branding, the next step is writing a sublime statement as unique as your DNA. No one else has your background, your experiences, your talent, so the statement should be as distinct as your genetics. Crafting a mission statement takes deep introspection. So find a quiet place, sit with pen and paper, and delve deep to find words descriptive of your character and purpose. There are five questions that should be addressed in every mission statement:

  1. Who Are You? Mission Statement Blog post2

You’re not just a writer or author. Use your talent and craft creative and exciting words such as:

  • A  builder of worlds
  • A master of words
  • A spinner of mystical tales, etc.


2. What  Do You Do?

Mission Statement Blog Post

Yes, you write fiction but that’s a little boring. Provide the world with a vivid picture of your writing. For example:

  • I bring life to paper
  • I plant seeds for intriguing characters and set them on a path of discovery and growth
  • I fuse magic with ordinary lives where there are no boundaries between reality and fantasy.
  1. Who Do You Write For (specify your audience)?

You can specify your genre—mystery, suspense, horror, romance—but a more detailed description helps delineate your target audience’s demographics.Mission Statement Blog Post 6

  • My fans are females who thirst for deep erotic, passionate stories with strong female protagonists
  • My readers are seekers of  an enchanted realm where fantasy is as ordinary as the real
  • My audience are adrenaline junkies seeking page-turning, nail-biting, fast action, on the edge of their seat thrillers


4. What’s Unique About Your Brand?Mission Statement Blog Post 7

You are unique with a different set of life experiences that set you apart from other writers. Therefore, your brand consists of a distinct union of experiences, talents, and aspirations. Personal distinctions can be emphasized as such:

  • I’m a Southern Belle and love pulling my readers into an imaginative world of rich, Southern folklore
  • Self-professed lover of philosophy, I love involving readers in thought-provoking dialogue
  • I’m passionate about photography and have a keen eye for detail. I use vibrant characterization to pull my readers along.
  1. What Are Your Goals and Visions? Mission Statement Blog Post 9

For Google, it’s “to organize the world’s information and make it universally accessible and useful.” For Nike, it’s “to bring inspiration and innovation to every athlete in the world.” As a writer, your goals and visions should be just as concise. For example:

  • I strive to entertain the world and bring my stories to life via novels, short stories, and novellas using both traditional and self-publishing platforms.

Putting It All Together

The answers to these five questions should result in a mission statement such as this:

I am a spinner of mystical tales, fusing magic with ordinary lives where there are no boundaries between reality and fantasy. My readers seek enchanted worlds where the supernatural is as ordinary as reality. With Southern roots steeped in folklore, I bring my passion for the supernatural and magical realism to life in novels, short stories, and soon, novellas, which I seek to grow and publish through both traditional and self-publishing platforms.

If you don’t get it right the first time, keep trying. Write, rewrite, and edit until your mission statement reflects you and your special brand. Good luck!


This post can also be found on my second blog

Copyright 2017 by E. Denise Billups

Photos: Courtesy of Pinterest


27 Comments Add yours

  1. Simon says:

    This is a really important thing to note. Great post Denise 😊

    Liked by 1 person

    1. Thanks Simon! I don’t think many authors know how important those few sentences are. But they certain establish your unique brand.


      1. Simon says:

        This is it, it gives your mind a guide to your author brand.

        Liked by 1 person

  2. Reblogged this on Kim Knight_ The Author and commented:
    Brilliant, all writers need to take a look at author E. Denise Billup’s take on what makes you you, and so special.

    Liked by 1 person

  3. Simon says:

    Reblogged this on Planet Simon and commented:
    Desise is a great writer and she’s written this post on creating your writers brand. Anyone creating any brand should read this but my fellow writing friends should especially take note.

    Simon 😊

    Liked by 1 person

    1. Thanks for Reblogging Simon!

      Liked by 1 person

      1. Simon says:

        Happy to Denise. I hope you’ve woken to a good morning 🙂


      2. Sorry for late reply. Busy week again. Today is hot and humid in New York. Hope where ever you are the weather is better.

        Liked by 1 person

      3. Simon says:

        It’s ok – I’ve been busy too. I’m still trying to get time to write that post up.
        Weather is much the same here, rained last night and hot to day so you can imagine what it’s like lol
        Have a good day 🙂


  4. curioushart says:

    This is a great article. Very informative and useful. Thank you.


    1. I’m glad you like the article! Thanks, Curioushart!


  5. calmkate says:

    Reblogged this on aroused and commented:
    Just found this post thanks to Simon .. it has great information crucial to some of my readers who have or are about to publish … you can’t afford to miss it ..


    1. I hope it helps your readers define their brand. Thanks CalmKake!

      Liked by 1 person

      1. calmkate says:

        thank you Denise 🙂

        Liked by 1 person

  6. Marts says:

    Thanks for sharing Denise, great advice…

    Liked by 1 person

    1. Thanks! I’m glad you liked the post. 🙂

      Liked by 1 person

  7. J.S. Pailly says:

    Thanks for this post! I guess I’ve been a little confused about mission statements, but this really clears things up for me. I think I can write a better one now.


    1. J.S. I’m glad it helped! 🙂

      Liked by 1 person

  8. This is great!
    Thank you for sharing this with us!
    Carolyn 🙂


    1. Thanks, Carolyn! Glad to share 🙂

      Liked by 1 person

  9. arsenios says:

    atmospheric condition is much the same(p) here, rained last(a) Night and live to Day so you can think what it’s like lol
    Have a respectable Day 🙂 I Leslie Townes Hope you’ve woken to a respectable morning time 🙂


    1. I hope you weather is better today. Here as n New York we’ve not felt the outcome of Irma yet. But the hurricane season is still young. Have a wonderful day!!


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